She is a program director of the MSc Strategic and Digital Marketing Program. She is a respected educator, consultant, and life-long learner. She has spent much of her time making a difference in academia: as an assistant professor and as a visiting lecturer in Universities in Macedonia, Poland, Slovakia, Spain, France and U.S. Her teaching focus is Digital and Integrated Marketing. Her research focus is Marketing to children: currents states and ethics. She was recently rewarded with Teaching Excellence Award by Rennes School of Business.
A significant portion of her nonacademic work is dedicated to consultancy in the field of digital marketing, institutional communications, political marketing, and PR, working as an expert and consultants for Governments & Governmental institutions, NGO’s and fast-growing businesses. But Ljupka’s impact goes far beyond the classroom. She is enthusiastically supportive of start-ups that constructively ‘move the planet forward’, and she is a consistent voice on the need for women to play a much larger role in all aspects of society. As a proud activist and feminist, and social justice supporter, she is compelled to campaign for global gender equality, inclusion, and social justice.